Trackem

Overview

Trackem was a mobile app designed to help users discover local music events, allowing them to follow emerging bands and artists to receive updates about their concerts.

The goal was to create a platform focused on local events, where users could easily explore events near them and receive personalized notifications.

The project included user research, persona definition, wireframe design, and a targeted notification system, with a particular focus on accessibility for both registered users and guests.

Objective: Create an app that connects users and local artists through geolocated events, optimizing the experience for both parties with a simple and clear flow.

Role: UX/UI Designer

• Research and definition of personas through interviews and tests.
• Creation of wireframes and high-fidelity prototypes.
• Designing an Atomic Design-based UI Kit for a consistent and scalable UI.
• A/B testing on registration and onboarding flows.
• Markup interface development and collaboration with the development team.
• Continuous optimization of the user experience.

Outcomes

• Designing a working MVP, focused on clarity and geolocation of events.
• Implementation of a notification system for favorite events and artists.
• Development of an app that displayed local events in a simple and immediate way.
• Identification of key insights on user onboarding and engagement through iterative testing.